> Services offered > Tourism Marketing > Tourism Research > Coordinating the European Travel Monitor
Recent examples of projects:
Marketing plan in Scandinavia for the Italian Region of Emilia Romagna
Client:
The regional Tourist Board of Emilia Romagna (APT Servizi)
Objective:
Increase the number of Finnish, Norwegian and Swedish visitors to the region
Description:
Step 1: In depth personal expert interviews with 30 leading Finnish, Norwegian and Swedish tour operators about how they thought the region should market itself in Scandinavia
Step 2: Based on input from the tour operators and views from the region a 3 year product based strategic marketing plan was made.
Marketing of Emilia Romagna in Scandinavia
Client:
The regional Tourist Board of Emilia Romagna (APT Servizi)
Objective:
Increase the number of visitors by carrying out a mix of B>C and B>B targeted marketing activities according to plan
Description:
> Joint consumer targeted marketing with Scandinavian tour operators
> Road shows in Scandinavia
> Study tours and workshops in the region for new tour operators
> Themed media trips to the region
> Emilia Romagna supplements in leading Scandinavian quality print media
> Market monitoring and market reporting from Scandinavia
Development of a Scandinavian digital media strategy for Emilia Romagna
Client:
The regional Tourist Board of Emilia Romagna (APT Servizi)
Objective:
To motivate and stimulate Swedes and Norwegian to travel to Emilia Romagna as well as making it easier for them to plan a trip to the region
Description:
> Design and build of a Visit Emilia Romagna Scandinavian site
> Site architecture and writing of original Norwegian and Swedish content
> Updating of site content
> Hosting the site
> Answering inquiries to the site
> Promoting the site in on and off-line medias
Investing in Estonian Tourism
Client:
Estonian Tourist Board
Objective:
Motivate foreign travel companies to invest in Estonian tourism
Description: