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Important Scandinavian segments


Scandinavian  DINKS

> Global segment band: DINKS

> Age: 20-39

> Estimated segment size: 950,000

> High disposable income


Scandinavian EMPTY NESTERS

> Global segment band: Empty Nesters

> Age: 40-60

> Estimated segment size: 950,000

> High disposable income


Scandinavian YOUTH

> Global segment band: Youth

> Age: 18-24

> Estimated segment size: 2 million

> Low to medium disposable income


Scandinavian CONFERENCE & INCENTIVE TRAVELLERS

> Global segment band: Business Travellers

> Estimated segment size: 8,000 companies

> High disposable income


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