> Services offered > Tourism Marketing > Tourism Research > Coordinating the European Travel Monitor
Examples on strategical and operational marketing services
> Development of basic marketing guidelines
> Defining marketing objectives/forecasts
> Identification of new business/market opportunities
> Selection of priority markets /defining core markets
> Development of competitive market strategies/expansion/penetration strategies
> Image strategy/image relaunch
> Market position (USP) re-positioning strategy
> Product strategies/product development/product re-launch/new product
> Price strategies
> Sales distribution strategies/new sales channels including partner search
> Communication strategies/advertisng concepts/agency briefing
> Future target group identification/defining the care groups
> Recommendations for marketing budgets
> Marketing controlling
All of the above strategical and operational marketing services can be carried out in all West- European markets as well as in the Baltic countries either with our own resources or with the assistance of our consultant network partners.
> Marketing Representation Services in marketing program
> To introduce and relaunch a destination region
> Market segments in Scandinavia
> Examples of Projects