> Services offered > Tourism Marketing > Tourism Research > Coordinating the European Travel Monitor
mms scandinavia is a Tourism Marketing Agency, Tourism Research Agency and Scandinavian Coordinator of the European Travel Monitor.
Examples of qualitative and quantitative tourism research services
> Demand analysis (current demand and potential demand)
> Psychological motive analysis/image analysis
> Product and price analysis
> Target group research (typologiy/segmentation)
> Travel styles analysis
> Customer satisfaction analysis
> SWOT analysis of destinations and travel products (strengths/weaknesses/opportunities/threats )
> Competitor analysis
> Efficiency control of advertising campaigns
> Trend analysis
> Travel trade analysis (expert interviews with tour operators, travel agencies, transportation companies and the media)
The methods applied are:
> surveys representative of the population
> group discussions/focus groups
> In depth psychological interviews
> expert interviews with the travel trade
> on –site visitor surveys
> Advertiising and product tests
> Etc
Together with our network of research partners, we are carrying out the above analysis both in Scandinavia and in the rest of Europe and are offering development of a questionnaire, field research, data procession and analysis and practical recommendations
> Example of recent projects